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  1. Publisher Help Center - Rakuten Affiliate Network
  2. START HERE - for the New Publisher
  3. Affiliate Marketing 101
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  • Get Started - General Information
  • New & Trending Articles
  • Video Tutorials
  • Publisher Case Studies
  • Sign Up
  • Manage Your Account
  • Tour the Publisher Dashboard
  • Join Advertiser Programs
  • Find Offers & Promotions
  • Send & Receive Messages
  • Publish Affiliate Links
  • Get Paid Commissions
  • Use Program Reports
  • Grow - Best Practices & Tips
  • Mobile Commerce
  • Developer Center, Tools & Data Feeds
  • Technical Documents & Guidelines
  • News & Product Release Information
  • Webinars & Training Events
  • Webinars Archive
  • Publisher Newsletter Archive
  • Glossary
  • Publisher Support

Affiliate Marketing 101

Learn the basics of affiliate marketing, terminology, and how it works.

  • What is affiliate marketing?
  • How Affiliate Marketing Works [VIDEO]
  • Blogger Journey to Success through Affiliate Marketing
  • How do I generate traffic to my website & build my audience?
  • How do I generate revenue in affiliate marketing?
  • Quick Affiliate Marketing Quiz
  • How much revenue can I earn?
  • What are CPM, CTR, CPA and CPC?
  • What is CTR (Click-Through Rate)?
  • What is an impression?
  • What is PPC?
  • What is a click-through?
  • What is EPC?
  • IAB Guidelines - Ethical Marketing Charter
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