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START HERE - for the New Publisher

Find information to help you understand eCommerce, and how to make use of Rakuten Affiliate services and technologies in your website. Your next step is to Sign Up as a Rakuten Affiliate publisher, if you haven't already. See our helpful articles in the Sign Up category.

Quick Start - Rakuten Affiliate Network

  • ★ Requirements and Recommendations for New Publishers
  • ★ The Road Map to Success for New Publishers
  • ★ Quick Start Guide

Affiliate Marketing 101

  • Affiliate Marketing Basics
  • How Affiliate Marketing Works [VIDEO]
  • How do I generate traffic to my website and build my audience?
  • How do I generate revenue in affiliate marketing?
  • How much revenue can I earn?

Network Policies and Regulatory Compliance

  • ★ CCPA Compliance Options for Publishers
  • ★ GDPR and What It Means for Publishers
  • Options for Becoming GDPR Compliant
  • CCPA: How to Handle Delete Requests and User Subject Rights Requests
  • CCPA Q&A
  • FTC/ASA Disclosure Guidelines for Coupon, Rewards, Shopping, and Comparison Sites
See all 12 articles

DSAs (Downloadable Software Applications)

  • Downloadable Software Applications Guidelines
  • Downloadable Software Applications (DSAs): An Overview
  • IAB - Downloadable Software Code of Conduct
  • Rakuten Advertising's DSA (Downloadable Software Application) Testing Process
  • Have Your DSA Approved by Advertisers
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