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Options for Becoming GDPR Compliant

The GDPR (General Data Protection Regulation) went into effect on 25th May 2018. Due to the importance of complying with the regulation, we want to ensure you receive clear guidance and a consistent message from Rakuten Advertising.

We encourage you to learn more about GDPR and What it Means for Publishers.

It is important that you understand your obligations as a business for the GDPR and make any necessary amendments to be compliant. Rakuten Advertising is available to help support our partners through the GDPR process to ensure that they are in compliance.  Depending on your specifics, there are several options (outlined below) available to you to become GDPR compliant with Rakuten Advertising. 

In the event that your use-case is not captured, please contact Customer Support to discuss your situation and determine the options available to you.

Use-case 1: Partners integrated with an IAB approved CMP

If you have integrated a consent management platform (CMP), such as the IAB approved CMP, contact Customer Support to request the JavaScript CMP Wrapper tag. The tag is implemented across your website within the <HEAD> section of the page and facilitates sharing the consent details collected by the CMP with the Rakuten Advertising system.  

Use-case 2: Partners using a Cookie Banner or non-IAB compatible CMP

If you use a Cookie Banner, you must first ensure the following:

  • Your cookie banner must meet the following criteria:
    • You must have a cookie banner.
    • It must say the site uses cookies.
    • It must say the cookies are used for personalized ads − verbiage such as “to provide a better user experience” will be considered vague.
    • It will ideally link to your Privacy Policy (not required).
    • Rakuten Advertising must be listed in your privacy policy as a third-party company using website cookies.
    • It must require a positive action (e.g. clicking an “accept” button) and be visible on subsequent pages until the user provides consent.
    • There must be an easy way to opt-out/change choice. This can be implemented through third parties like the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).
  •  Once you confirm you Cookie Banner meets the above criteria, you will configure your page to set the following JavaScript variable whenever consent is collected:

Screen_Shot_2020-08-27_at_11.39.31_AM.png

  • Contact Customer Support to request the JavaScript Cookie Banner Wrapper tag. The tag is implemented across your website within the <HEAD> section of the page and facilitate sharing the consent details collected by the Cookie Banner with the Rakuten Advertising system.  

Use-case 3: Partner has implicit consumer consent based on membership (E.g. Loyalty)

If you are capturing the consumer’s consent through your terms and conditions agreement, you can pass the corresponding GDPR consent string within the Rakuten Advertising affiliate link. Contact Customer Support for more details.

Use-case 4: All others

If you do not currently have a GDPR solution, Rakuten Advertising has developed a lightweight GDPR consent pop-up solution built within our Publisher Activation Tag. The Publisher Activation Tag is a compliance solution for the purpose of collecting and passing user consent signals to Rakuten Advertising at the time of the user's click on a Rakuten Advertising affiliate link.

The Publisher Activation Tag will be implemented across your website within the <HEAD> section of the page. As a consumer interacts with your site and clicks a Rakuten Advertising affiliate link, our solution will detect whether the consumer is in scope for GDPR and if consent has been provided previously. If we determine the consumer is in scope for GDPR but has not provided consent, we will display a brief pop-up shown below as they exit your site in order to capture their consent. Contact Customer Support to request the JavaScript for the Publisher Activation Tag to implement on your site.

 

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More articles about compliance:

Still have more questions? Use the SUPPORT tab at the top of the page or this link to find the email or phone Customer Support contacts for your location.



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