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Quick Start Guide: How to Get Your Affiliate Marketing Program Going Fast

Thank you for joining the Rakuten Advertising Affiliate Network!

Review these affiliate marketing requirements and recommendations before getting started with your affiliate marketing efforts.

It is important to understand that affiliate marketing is a marketing channel that requires time, effort, creativity, communication, and relationship-building with your advertiser partners and your consumer followers. It is not a "get rich quick" scheme. 

In order to begin a successful affiliate marketing channel, you must have, at a minimum, the following:

  • Your own live (not under construction), high-quality website, blog, or customized social media site
  • Lots of unique, quality content (not copied from another site or source) that adds value to the users
  • A well-designed business plan to support your affiliate marketing efforts

From Google Webmasters Support quality guidelines for affiliate programs:

"Added value means additional meaningful content or features, such as additional information about price, purchasing location, or product category.

"Google believes that pure, or "thin," affiliate websites do not provide additional value for web users, especially (but not only) if they are part of a program that distributes its content across a network of affiliates. These sites often appear to be cookie-cutter sites or templates the same or similar content replicated within the same site, or across multiple domains or languages. Because a search results page could return several of these sites, all with the same content, thin affiliates create a frustrating user experience."

Read the entire quality guidelines for affiliate marketing programs from Google Webmasters Support for more tips and best practices.

(If you haven't registered as a publisher yet, learn how to sign up now. It's free and easy to do in about 10 minutes!)

Since our beginnings in 1996 as LinkShare, we have grown to become one of the largest affiliate networks and part of the Rakuten family of companies with offices in New York City, San Mateo, Seattle, Chicago, Tampa, London, Sydney, Sao Paulo, Paris, Berlin and Tokyo. We are very proud that Rakuten Advertising Affiliate Network (formerly Rakuten LinkShare) has been ranked #1 affiliate network by our customers in the mThink survey many years in a row!

As a Rakuten Advertising Affiliate Network publisher, you have access to many of the leading brands, latest tools and technology and outstanding support that we strive to provide every day.

In this quick start guide, you'll learn how to:

Click on any of the links above to jump directly to the topic in which you're most interested. Continue reading down the page for the entire guide.

PLEASE NOTE: Some of the links in the article below will require you to log in to your publisher account to be able to view them. 

What is affiliate marketing?

Affiliate marketing is a type of performance-based marketing that rewards affiliates (publishers) for sales or other actions brought to the merchant (advertiser) website by the affiliate’s actions. You are now empowered to earn commissions from your website. We’re here to help you get up and earning as quickly and easily as possible!

If you’re not already familiar with how affiliate marketing works, you can watch this two-minute video for a quick overview (in English):

Affiliate marketing terminology

As with most industries, affiliate marketing has its own set of terms. Rakuten Advertising Affiliate Network has put together a comprehensive glossary of common affiliate marketing terms in our Publisher Help Center.

To get you started, here are a few of the key terms you should know:

  • Account related terms
    • Advertiser, Merchant, Brand: A person or organization selling products or services on the web and is a member of the Rakuten Advertising Affiliate Network.
    • Publisher, Affiliate: A publisher is a person or organization running a website that partners with one or more online advertisers. The publisher places links on their site to promote the merchant's products or services. In exchange, the publisher receives a commission for all valid transactions referred.
    • SID: The site ID (SID) is a unique number used in the Rakuten Advertising Affiliate Network to identify different marketing channels. Our support team can use your SID to locate your record, so please include it in all communications with us.
    • MID: The merchant ID (MID) is a unique number used in the Rakuten Advertising Affiliate Network to identify the advertiser’s affiliate program.
  • Key performance metrics
    • CTR: Click Through Rate or CTR is obtained by dividing the number of clicks by the number of impressions (An impression is a single instance of a link shown to a user.) CTR is a good way of measuring the effectiveness of a campaign. For example, if your banner ad received 100 impressions and one person clicked on it, then the resulting CTR would be 1 percent.
    • Orders/Click: Orders per click (also known as conversion rate) is the percentage of clicks on an affiliate link that lead to a sale or other commissionable item.
    • EPC: Earnings per Click are obtained by dividing the commissions earned by the number of clicks (click-throughs) that generated these commissions. Rakuten Advertising Affiliate Network uses Earnings per Hundred Clicks as it is easier to read. EPC is useful for measuring the revenue potential and conversion of your links. For example, if a link received 1000 clicks and generated $5.00 in commissions, EPC would be shown as $0.50.
    • AOV or AOS: Average Order Value or Average Order Size represents the sum of sales divided by the number of orders.

Let's get started! Log in to your account now and follow along.

Navigate to this URL: and click Login>Affiliate at the upper right corner of the page. Enter your username and password and click Log In. (You should have received these credentials in your welcome email message when you registered for the Rakuten Advertising Affiliate Network.) If you encounter any login difficulties, review the related Help Center articles or contact Customer Support for your location


5 Easy Steps to Get Started with Rakuten Advertising Affiliate Network

1.  Set up your publisher account and be ready for business!

It is important to take a few minutes to set up your account in the publisher dashboard so we can connect you with advertisers to create a mutually beneficial partnership. Make sure you fill this information out completely and keep it up to date. You can watch a short video tutorial on how to update your contact information and account profile.

When you are setting up your account, you will want to be pay particular attention to selecting your payment method so you can receive your commissions. Rakuten Advertising Affiliate Network offers various methods of publisher payment, depending on your location. 

To confirm your eligibility for the different payment methods by country and network, please see the Payment Options table.

Learn more about setting up direct deposit.

We also have an option for PayPal to receive commissions in certain countries.


 2. Select and join advertiser programs

You’ll probably want to work with advertisers in the categories of content you already have and promote on your website. In order to start promoting advertisers on your site, you’ll first need to be approved into their programs. You can use several different tools to find advertiser programs that would be a good fit, then you will apply and receive an email notification letting you know when you’ve been approved and how to get affiliate links to use on your site.

How to find advertiser programs:

You can find advertiser programs in your publisher dashboard and in the Help Center in various ways to suit your needs. Here's how:

    a.  Use the Advertiser Search box to find a specific advertiser by name.

    b.  Go to the Programs tab on the publisher dashboard. There you can find advertiser programs in several ways:

  • Click New Advertisers to see a list of advertisers who recently joined Rakuten Advertising Affiliate Network.
  • Click Categories and then select a category to see a list of advertisers with programs of that type.
  • You can also click See All Advertisers at the bottom right of the categories list page to view an alphabetical list of all available advertiser programs.


Refine your search in the list of all advertisers with the filters to search for advertisers with certain characteristics such as Premium Advertisers, advertisers with mobile optimized sites, advertisers who offer our Merchandiser product data feed, advertisers who offer RSS feeds or who offer Media Optimization Report, or advertisers who ship to certain countries.

    c.  Go to the Publisher Help Center and find lists of:

    d.  If you prefer to work with advertisers in a particular geographic area, you can further filter your list by network:


After selecting an advertiser, you will see a summary of its program. To see the offers an advertiser has available, select the Offers tab and Available Offers.

You can watch short video tutorials on how to find and join advertiser programs.

From time to time, advertisers may also extend a private offer to you. These are special program terms the advertiser makes available to you. You have the choice of accepting or rejecting these offers. Learn more about the various types of offers from advertisers.

How to apply for advertiser programs:

To apply to an advertiser's program, select the radio button next to the offer you want to join and click Update at the bottom of the page. To apply to several advertiser programs at once, return to the listing of advertiser programs, click the check-boxes next to the programs you wish to join, and click Apply at the bottom of the page. By applying to the advertiser's program you are agreeing to the advertiser's terms and conditions (these vary from advertiser to advertiser), so be sure to read and understand them thoroughly.

To refine the list of advertisers, click the Filter button, select specific attributes you would like to filter by, and click Apply Filter.

The advertiser will email you to let you know when you are approved, or if there is some reason they are unable to approve your application at this time. Read more about the approval process.


3.  Get affiliate links and publish them to your website

Once you have been approved into an advertiser’s program, you’ll be able to access their various affiliate links to use on your website. To use the advertiser's pre-generated links, go to Links > Get Links on your publisher dashboard.



Then, click on an advertiser in the list to see their details. From the advertiser home page, click Links to see the link types they offer.


  • Link types: Rakuten Advertising Affiliate Network offers advertisers a variety of link types to use in their programs. These links contain the affiliate code and other information that will ensure that you receive proper commissions for any sales generated when one of your site visitors clicks through to the advertisers’ website. Learn more about the behind the scenes tracking technology in this video tutorial. Advertisers may choose to provide one or more of the following link types for your use:
    • Text/email
    • Banner/image
    • Individual product
    • Search box
    • Dynamic rich media
    • Flex Links

Once you've found the link type (such as text link), you can filter by category (such as coupon) to be more specific to your needs. This will generate a list of links to choose from in that category. From the list, select the link you wish to use and click Get Link at the far right of the page.


From there, you'll see a pop-up with the HTML code with your tracking code included so you can copy and paste it onto your website.


You can learn more about each link type and watch a short video tutorial on how to copy and paste links to your website

If you can't find the products you are looking for in the pre-generated list from the advertiser, you can create your own links using our deep linking tools. Deep links are links that direct your site's visitors to a specific page on an advertiser's site rather than to the advertiser's homepage. They are links that go deeper into a site, such as a product page. These links tend to convert to sales much better than linking to an advertiser's home page because they direct the visitor to the product of interest. Not all advertisers allow deep linking. The Deep Linking page in the Links tab lists all of your advertiser-partners enabled for Deep Links in one place. Learn more in the Guide to Deep Linking.

One deep-linking tool is built into the publisher dashboard. Go to Links > Deep Linking. 


Select one of your advertiser partners. Input the URL of the page from that advertiser's website you wish to link to. Make sure there is only one "http://" in the URL. 

Select the output format of the link. For text links, you will need to input the text you want the page URL to link to, such as "Buy Here."  For images you will need to input the URL of the image.

A U1 value is used only by specialized publishers for Signature transaction level tracking, so you can leave this blank if it doesn't apply to your program. This value can be used for tracking transactions by member ID for loyalty, fundraising, or charity sites, and for campaign level tracking of ads and links.

Click Create Link and your tracked URL or HTML code will appear in a pop-up, ready for you to copy and paste it onto your site.

Another great time-saving deep linking tool that you can use from your browser is the LinkGenerator Bookmarklet, available from Links > Bookmarklet. Learn how to install and use the bookmarklet.


4.  Run reports on your affiliate program progress

In your publisher dashboard, go to Reports > Reporting for our powerful pre-designed reports. The Sales and Activity report is a good one to run regularly, as it gives you an idea of what revenue you're generating. You can also create your own custom reports that suit your needs. Learn more about our latest reporting tools.


5. Get paid commissions

Here are a few helpful pointers about how our payment system works.

  • We have a process set up to ensure weekly payments are processed swiftly and correctly for you, and it can take a few months to get your first payment. We also have a minimum threshold your earnings must meet before generating a payment. Here's an overview of how it works:
    • Rakuten Advertising Affiliate Network issues four publisher payments per month on behalf of the advertisers, based on the payments that advertisers send to us. With consolidated payments, Rakuten Advertising Affiliate Network includes all advertiser payments received and cleared as of the day the payment file is authorized.

      As part of the service we provide at the Rakuten Affiliate Network, we gather all the relevant billing information, prepare and send an invoice to the advertisers each month with the payments due to the publishers in their programs. (There is no invoicing that needs to be done by publishers for this purpose.)

      Our standard payment terms require advertisers to review and close invoices by the end of the calendar month once the invoice is posted to them. Payment is due to Rakuten Advertising Affiliate Network 30 days after the invoice date. For example, commissions earned during the month of October (which are invoiced in early November) would be authorized by the advertiser by November 30th with payment due to Rakuten Affiliate Network by December 30th. Publishers would then be issued payments by Rakuten Affiliate Network in the following week.

  • The Advertiser Payments History report in the publisher dashboard is a great report for keeping track of your advertisers' payments progress. Go to My Account > Payment Info to find this report and all things relating to your payments. You can send a payment inquiry directly to an advertiser from this area. You can also contact Customer Support for help with your payments questions.

Congratulations on your choice to join thousands of publishers who are successfully monetizing their websites with Rakuten Advertising Affiliate Network!

For a more detailed plan to get started, check out the weekly planner.

Still have more questions? Use the SUPPORT tab at the top of the page or this link to find the email or phone Customer Support contacts for your location.

Was this article helpful?
24 out of 32 found this helpful

Please leave us a comment below and let us know how we can make this article more helpful.

  • Avatar
    Sally Anne - Customer Experience Manager
    I've updated this article to include our latest win of the mThink award for best affiliate network, 5 years running! Thank you to all our loyal and happy customers.
  • Avatar

    I am trying to copy and paste several links to my web page and none of them work. i get an error and a red exclamation and does not give me the option to click on done

    apparently they were all tested and said they were fine, bit they do not work

    i tested it using my webpage and email link and immediately it worked

  • Avatar
    Sally Anne - Customer Experience Manager

    Hi Erika, this video tutorial will help you make sure you're copying the links correctly: If you feel certain you're copying them correctly, then the problem may be something you'll need to work out with your website platform. You can contact support for the software you use (such as WordPress) for assistance with pasting links onto your website. Hope that's helpful.

    Edited by Sally Anne - Customer Experience Manager
  • Avatar
    Oskars Tuns

    Hello. I added product to my website and link works fine. My friends made test purchase, rakuten dashboard shows clicks, but there are no commission. Is there a way to test if link has been set up correctly in order to receive commissions?

  • Avatar
    Sally Anne - Customer Experience Manager

    Hello Oskars, it's nice to hear from you. You're on the right track to do a test purchase to test your links. There are several reasons that there may be no commission showing, and you can read more about that here: If you have further questions, please contact Customer Support for your country (find the information in the Support tab above) and they will be happy to assist you with the particulars of your situation.

  • Avatar
    Sally Anne - Customer Experience Manager

    I've added a detailed, downloadable Getting Started Guide PDF to this article. Hope it's helpful.

  • Avatar
    Gia Lam

    Hi Sally Anne
    When will i become a afflifiate of coursera?
    How can i make advertiser for coursera? thanks

  • Avatar
    Sally Anne - Customer Experience Manager

    Hi Gia, our February 22 webinar will be on this topic: You can watch the recording afterward, or register to join live. You don't say whether you have already applied to join the advertiser's program. That is the first step. Learn how here: It can take anywhere from a day to a couple of weeks to hear back from the advertiser, depending on their volume of applications, their review of your website, and other factors. Hope that's helpful!

  • Avatar
    Billy Young

    When I copy and paste my domain name address into the URL for my marketing channel, it does not show the www as part of the URL. I add the www in myself and then save it.
    Does adding in the www myself to the URL make a difference?

  • Avatar
    Sally Anne - Customer Experience Manager

    Hi Billy, you can see an example of how to input your website URL here: The "www" is not required. If you have further questions about your specific account set up, please contact our Customer Support team for your country so they can assist you. You can find their contact information in the Support tab at the top of this page.

  • Avatar
    Rodney Van Johnson

    Can we add a Hyperlink under a "Walmart Banner" in our app that will open the Walmart app product search engine landing page?

  • Avatar
    Sally Anne - Customer Experience Manager

    Hi Rodney, please contact Customer Support for your country with this specific question and they'll be happy to assist you.

  • Avatar
    Sally Anne - Customer Experience Manager

    I've updated this article with important notes for new publishers about requirements, recommendations and resources to consult before you get started with your affiliate marketing program. Please read this information if you're new to our Network. Hope that's helpful!

  • Avatar
    Maggie Zhang

    Hi Sally Anne,

    How does Rakuten determine if a sale has occurred (e.g., cookie attribution)? What is the attribution window (24 hour? 7 day?)

  • Avatar
    sonia hoque

    im trying to join but not sure why i cant become a member , i did everything , could you please help,thank you.

  • Avatar
    Sally Anne - Customer Experience Manager

    Hi Maggie, you can learn about the tracking technologies we use in this video tutorial: Each advertiser may set their own "return days" window for crediting a sale, so you'll need to review each advertiser's offer for that information. Here's an article about return days: Hope that's helpful!

  • Avatar
    Sally Anne - Customer Experience Manager

    Hi Sonia, I'm sorry you're having trouble joining the network. Here's an article with the step-by-step process: If you have further questions, please contact Customer Support for your country and they will be happy to assist you. Their contact information can be found in the Support tab at the top of this page.

  • Avatar
    Brooke Turner

    I want to be able to shorten these deep links so I can put them on Facebook. I'm having trouble finding any info that is helpful. You would think this would be easier :/.

  • Avatar
    Sally Anne - Customer Experience Manager

    Hi Brooke, it is pretty easy. If you search in the Help Center search box you can find many helpful articles and videos. This video should be helpful: If you need further assistance, please contact Customer Support so they can help you personally.

  • Avatar
    Md Masud Rana

    Hey guys,

    I've just made a whole load of sales through Linkshare, and I really want to see which keywords created the sales from my MSN account. I've added subIDs on to the end of all my keyword links (which are showing up fine in my Clickbank analytics), but I can't find evidence of theses subIDs anywhere in Linkshare.

    Does anyone know where to look?

  • Avatar
    Tricia - Customer Education Specialist

    Hi Masud, It sounds like you were using the "subID" parameter for identifying your links, which is not the proper method. To properly track links, you should use the "u1" parameter when placing unique identifiers in your affiliate links. Please see this article on u1 values for more information (

    Please also note that "subID" is a parameter that Rakuten no longer uses, as mentioned in this article: (