The Road Map to Success for New Publishers


Please review these affiliate marketing requirements and recommendations before joining Rakuten Advertising and getting started with your affiliate marketing efforts.

On our road map to success for publishers, there are several phases. Ideally, the first few steps in Phase I below should be completed before you join Rakuten Advertising. Preparing your business plan and your website in advance will help ensure your success in affiliate marketing. You should develop a regular, daily following or consistent monthly traffic to your website first. This is an exciting, fast-growing and changing area of e-commerce that will require your time and attention. Detailed guidance about how to complete these steps is outside the scope of the service we currently provide. However, we realize these initial steps are critical to your success. Below are some of the many resources available to help you.

Phase I: Build your site, your business model, branding, following, and website traffic

  • Choose your market niche and focus
  • Determine your business model and plan
  • Build your website, blog, or custom social media site with original, quality content and add to it frequently
  • Generate traffic to your site and build your audience
  • Understand basic affiliate marketing monetization and how it fits your site

Phase II - Become a Rakuten Advertising Publisher

Phase III - Grow your program and your revenue

Once you have registered (it is free) and have been accepted, you will find more resources in the Help Center to help you with the rest of the steps in the road map. In addition, there are some resources you can use immediately, including our Customer Support team for technical support, and Publisher Newsletters.


Was this article helpful?
657 out of 695 found this helpful


  • I've updated this article with important notes for new publishers about requirements, recommendations and resources to consult before you get started with your affiliate marketing program. Please read this information if you're new to our Network. Hope that's helpful!

  • Your form will not let me accept the terms of the agreement. I have read and scrolled to the bottom

  • Hi Brian, I'm sorry you are having trouble. Please contact customer support for more help with getting signed up. Chat support is available 24/7 via the Support widget at the bottom right of your screen.

  • Try using a different browser, as I was having the same issue in Chrome


Please sign in to leave a comment.