You must SIGN IN (below right) with your publisher account credentials to see all help articles and to make full use of Search. You can log in to your Publisher Account Dashboard here and select "Affiliate". If you are not already registered as a publisher SIGN UP now -- it's free!

Rakuten Marketing | Publisher Help Center

The Road Map to Success for New Publishers

! Please review these affiliate marketing requirements and recommendations before joining the Rakuten Marketing Affiliate Network and getting started with your affiliate marketing efforts !

Your destination: Ultimately, become one of our Platinum Publishers. Criteria include earning over $10,000 per month in commissions for three consecutive months (not including Q4), maintain high standards and transparency in interacting with advertisers, your business model, and how you generate traffic to your site; active in Rakuten Marketing Affiliate Network Symposiums and events; open dialogue and act as an advocate for the Rakuten Marketing Affiliate Network.

On our road map to success for publishers, there are several phases. Ideally, the first few steps in Phase I below should be completed before you join the Rakuten Marketing Affiliate Network. Preparing your business plan and your website in advance will help ensure your success in affiliate marketing. You should develop a regular, daily following or consistent monthly traffic to your website first. This is an exciting, fast-growing and changing area of e-commerce that will require your time and attention. Detailed guidance about how to complete these steps is outside the scope of the service we currently provide. However, we realize these initial steps are critical to your success. Below are some of the many resources available to help you.

Phase I: Build your site, your business model, branding, following, and website traffic

  • Choose your market niche & focus
  • Determine your business model & plan
  • Build your website, blog, or custom social media site with original, quality content and add to it frequently
  • Generate traffic to your site & build your audience
  • Understand basic affiliate marketing monetization & how it fits your site

Some suggested "getting started" resources for publishers from external sources:

This list is not all-inclusive and is not intended as a recommendation or endorsement of these outside resources.

 Phase II - Become a Rakuten Affiliate Network Publisher

 Phase III - Grow your program and your revenue

Once you've registered (it's free) and have been accepted into the Rakuten Affiliate Network, you'll find more resources in the Help Center and in our monthly webinars to help you with the rest of the steps in the road map. In addition, there are some resources you can use immediately, including our Publisher Support team for technical support, Global Deal Dispatcher, and Publisher Newsletters. You can also reach out to our Campus team for additional questions about the Help Center content and getting started in the Rakuten Affiliate Network.


Still have more questions? Use the SUPPORT tab at the top of the page or this link to find the email or phone Customer Support contacts for your location.

Was this article helpful?
28 out of 28 found this helpful

Leave us a comment on this article.

  • Avatar
    SallyAnne - Manager, Customer Success Education

    I've updated this article with important notes for new publishers about requirements, recommendations and resources to consult before you get started with your affiliate marketing program. Please read this information if you're new to our Network. Hope that's helpful!