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Publisher Help Center

How do I generate traffic to my website and build my audience?

At Rakuten Affiliate we understand that to find success as an affiliate marketer, there are several foundational steps you need to accomplish first. One of these steps is to generate regular traffic to your website and build an audience for your content. 

Here are a few tips from respected experts in this field:

  1.  Provide unique value in your content: Give searchers and your site visitors a reason to visit and return to your site rather than the competition's site.
  2. Remove unnecessary steps and win more links, shares, and conversions: The easier it is for visitors to perform a desired action (such as clicking on an affiliate link or filling out an email subscription form), the more likely they will be to do it.
  3. Focus on the long-tail keywords: For a new site, getting traffic from top keywords is a challenge. Instead, write lots of authoritative articles on very specific keywords...they usually convert better, as well.
  4. Stick with it: The longer you keep publishing high-quality articles that are of value to your readers, the more likely your site is to appear in search results.
  5. Leverage all internet channels for SEO for organic traffic.

Still have more questions? Use the SUPPORT tab at the top of the page or this link to find the email or phone Customer Support contacts for your location.

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Please leave us a comment below and let us know how we can make this article more helpful.

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    Yes Thank you

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    Sally Anne - Customer Experience Manager

    Hi Alberick! You're most welcome. Thanks for visiting our Help Center.

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    Ray Ammouri

    hi I'm new to this we are trying to us our company website extra space to add some product and banner we started with BestBuy we are not sure they work
    any good ideas to help me

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    Sally Anne - Customer Experience Manager

    Hi Ray, welcome to affiliate marketing with the Rakuten Affiliate Network! We don't give individual advice to publishers about their websites. However, we have provided many resources that will be helpful here: Good luck!

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    Shinoj Aravindan

    thank for the knowledge that you share

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    Tricia - Customer Education Specialist

    Hi Shinoj, we're glad that the information is helpful!

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    Rey Banasijan

    #3 is not available anymore. Can you please provide another resource?

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    Sally Anne - Customer Experience Manager

    Hi Rey, thanks for letting us know. We will work on updating this article. In the meantime, please check out the other resources linked in the article, as well as those found in your own research.