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What is PPC?

PPC, or pay per click, is an Internet advertising model used on search engines, advertising networks, and content websites such as blogs, where an advertiser pays when a user actually clicks on an ad to visit the advertiser's website. A few Rakuten Affiliate Network advertisers compensate publishers based on PPC, although commission based on a percentage of a sale is most common.

Learn more about the types of compensation advertisers may offer publishers and how to view the advertiser's offer.

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