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What is affiliate marketing?

Affiliate marketing is a method of selling products or services by marketing them within the content of publisher websites. Publishers (affiliates) earn a commission from their advertiser partners (merchants) for every sale or other pre-agreed action, such as subscriptions, delivered through their efforts.

This method is called performance-based marketing or pay-per-action marketing (PPA). It is a modern variation of the practice of paying finder's fees to individuals who introduce new clients to a business. Compensation can be based on generating sales, completing forms, or signing up new customers.

You can also watch an introductory video about affiliate marketing below.

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