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What is EPC?

Earnings per click (EPC) is how much a publisher earns based on the number of click-throughs on links. This is determined by dividing the commissions earned by the number of clicks (click-throughs) that generated these commissions. Rakuten Advertising Affiliate Network uses earnings per hundred clicks because it is easier to read. EPC is useful for measuring the revenue potential and conversion of your links. For example, if a link received 1,000 clicks and generated $5.00 in commission, EPC would be shown as $0.50 1,000/100 = 10. 10/$5.00=$0.50.

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