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What is EPC?

EPC stands for earnings per click. This is obtained by dividing the commissions earned by the number of clicks (click-throughs) that generated these commissions. Rakuten LinkShare uses earnings per hundred clicks because it is easier to read. EPC is useful for measuring the revenue potential and conversion of your links. For example, if a link received 1000 clicks, and generated $5.00 in commission, EPC would be shown as $0.50 1000/100 = 10. 10/$5.00=$0.50.

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