How Affiliate Marketing Works [VIDEO]
Watch this 2-minute video to get a behind the scenes look at affiliate marketing. You'll learn about the relationship between advertisers, publishers, consumers, and affiliate networks, and what happens when a consumer clicks on a link and makes a purchase on an advertiser's site.
Hi! I'm Raul Sinclair, Creative Specialist at Rakuten and I'm here to explain to you how affiliate marketing works. Affiliate marketing has four main participants, the merchant, the affiliate, the network and the consumer. A merchant is a retailer or brand that allows a commercial entity or person referred to as an affiliate the opportunity to market products and services to consumer. At Rakuten our merchants are called advertisers and our affiliates are known as publishers.
When a consumer clicks an affiliate link, banner, or product on an publisher site they are taken to the advertiser's website to buy, pay and receive the product or service. But what really happens behind the scenes is how affiliate marketing works. When the consumer shops on the publisher's website a cookie is placed in the consumer's browser. This cookie tracks the transaction from start to finish providing business data to the advertiser. The advertiser receives payment and sends a commission to the publisher based on a previously set percentage. Typically, an affiliate network provides technology to manage the transactions between Publishers and Advertisers.
And that is how affiliate marketing works.
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