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Which 'business model' should I select when I sign up as a publisher?

A business model, as we are using the term here, is a general description of the way you plan to generate revenue and earn profits from your website or affiliate marketing channels. Publishers are finding unique ways of using and combining business models, and new ways of doing business are always being created. You may want to ask your business advisors for help in developing your business plan and deciding which business model best fits your website and affiliate marketing channels.

We will outline some of the main business models our publishers are employing to help you decide where yours best fits.

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Here is a list of the most common types of affiliate websites and types of business models they support, for use in signing up as a publisher in the Rakuten Affiliate Network.

Loyalty/Rewards

Select this option if your primary business model is based on loyalty or rewards. For example, your site offers points, donations, or other rewards for purchasing at selected merchants. Loyalty/Reward sites give something back to the consumer in exchange for purchasing through the Advertiser’s site. A percentage of the advertiser commission is used to pay a reward to the end user. Rewards come in many forms including cash, airline miles, credit card points, or a percent of sale given to an organization.

Coupons (Vouchers)/Deals

Select this option if your primary business model is based on offering coupons and deals to your customers.

General Shopping

Select this option if your primary business model is shopping. Shopping sites can be thought of as a virtual mall. The consumer can shop for various products and brands without ever having to leave the site. This type of publisher is not focused specifically on coupons and deals.

Search

Select this option if your primary business model is based on search. Search publishers promote Advertisers via search engine marketing (natural or paid).

Price Comparison

Select this option if your primary business model is based on price comparison. Comparison shopping sites sell items where some comparison is made before the purchase. Many times the publisher will have direct product links of the same product from different advertisers.

Content/Niche

Select this option if your primary business model is based on content, such as news stories, media, music, or video. Content sites focus on a specific area of interest. This type of site is normally not a shopping site but users go to the site because they are interested in relevant content on site. Content sites that do well with performance-based marketing blend their area of expertise with product recommendations.

Social Shopping

Select this option if your primary business model is based on social shopping. Social shopping sites usually combine shopping with user recommendations, reviews, lists, and other social network features.

User Generated

Select this option if your primary business model is based on user-generated content such as communities, forums, and social networks.

Other

Select this option if your primary business model does not fall into any of the other categories.

 

For more information, read the complete step-by-step instructions to sign up as a publisher.

Still have more questions? Use the SUPPORT tab at the top of the page or this link to find the email or phone Customer Support contacts for your location.



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  • Avatar
    Aprameya B A

    Hi Sally Anne,

    Basically i have a photographic website ... but i would like to promote free courses ...
    what should i select as "Primary Business Model" and "Vertical Category"
    Request to help me i\on this issue.

    Aprameya

  • Avatar
    SallyAnne - Senior Education Strategist & Customer Success Champion

    Hi Aprameya, only you can decide which business model and vertical category to select. You may want to ask your business advisors for help. The business model is related to how you plan to make money from your website using affiliate marketing. It's not clear how you can do that from what you have said here about promoting free courses and what you currently have on your website. First you need to make sure you have developed your business plan and built out your website appropriately with your photography content, for example.

    Here is some helpful information from Google: "Our Webmaster Guidelines advise you to create websites with original content that adds value for users. This is particularly important for sites that participate in affiliate programs. Typically, affiliate websites feature product descriptions that appear on sites across that affiliate network. ... Added value means additional meaningful content or features, such as additional information about price, purchasing location, or product category.

    Google believes that pure, or "thin," affiliate websites do not provide additional value for web users, especially (but not only) if they are part of a program that distributes its content across a network of affiliates. These sites often appear to be cookie-cutter sites or templates the same or similar content replicated within the same site, or across multiple domains or languages. Because a search results page could return several of these sites, all with the same content, thin affiliates create a frustrating user experience.

    Examples of thin affiliates:

    * Pages with product affiliate links on which the product descriptions and reviews are copied directly from the original merchant without any original content or added value.

    * Pages of product affiliation where the majority of the site is made for affiliation and contains a limited amount of original content or added value for users."

    Please see the complete Google Webmaster guidelines for affiliate marketing sites here for more information: https://support.google.com/webmasters/answer/76465?hl=en

    Edited by SallyAnne - Senior Education Strategist & Customer Success Champion
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