Welcome to the Rakuten Affiliate Network - Publisher Help Center! Here you will find general articles and videos for immediate self-service assistance 24/7. If you need more individualized help, please contact Customer Support directly.

***You must SIGN IN (below right) with your publisher account credentials to see all help articles and to make full use of the Search.***

You can log in to your Publisher Account Dashboard here and select "Rakuten Affiliate Network". If you are not already registered as a publisher SIGN UP now -- it's free!

Which website business model should I select when I sign up?

There are many types of publisher websites, and new ways of doing business are always being created.

Here is a list of the most common types of affiliate websites and types of business models they support, for use in signing up as a publisher in the Rakuten Affiliate Network.

Loyalty/Rewards

Select this option if your primary business model is based on loyalty or rewards. For example, your site offers points, donations, or other rewards for purchasing at selected merchants. Loyalty/Reward sites give something back to the consumer in exchange for purchasing through the Advertiser’s site. A percentage of the advertiser commission is used to pay a reward to the end user. Rewards come in many forms including cash, airline miles, credit card points, or a percent of sale given to an organization.

Coupons (Vouchers)/Deals

Select this option if your primary business model is based on offering coupons and deals to your customers.

General Shopping

Select this option if your primary business model is shopping. Shopping sites can be thought of as a virtual mall. The consumer can shop for various products and brands without ever having to leave the site. This type of publisher is not focused specifically on coupons and deals.

Search

Select this option if your primary business model is based on search. Search publishers promote Advertisers via search engine marketing (natural or paid).

Price Comparison

Select this option if your primary business model is based on price comparison. Comparison shopping sites sell items where some comparison is made before the purchase. Many times the publisher will have direct product links of the same product from different advertisers.

Content/Niche

Select this option if your primary business model is based on content, such as news stories, media, music, or video. Content sites focus on a specific area of interest. This type of site is normally not a shopping site but users go to the site because they are interested in relevant content on site. Content sites that do well with performance-based marketing blend their area of expertise with product recommendations.

Social Shopping

Select this option if your primary business model is based on social shopping. Social shopping sites usually combine shopping with user recommendations, reviews, lists, and other social network features.

User Generated

Select this option if your primary business model is based on user-generated content such as communities, forums, and social networks.

Other

Select this option if your primary business model does not fall under any of the other categories.

 

Still have more questions? Use the SUPPORT tab at the top of the page or this link to find the email or phone Customer Support contacts for your location.



Was this article helpful?
6 out of 6 found this helpful

Leave us a comment on this article.

Powered by Zendesk