Rakuten Affiliate Return Days (Cookie Life) Policy

Introduction

Return days are the number of days that can elapse between a referred customer's initial visit from your site to the advertiser's site and a return visit to the advertiser's site in which they make a purchase (also known as "cookie life"). If a customer makes a purchase within the return days period, the referring publisher receives a commission on the sale, even if the visitor returns directly to the advertiser’s site.

Requirements for Participation

Each advertiser sets its own rules for publisher participation in its affiliate marketing program, so the steps vary from advertiser to advertiser. We suggest you carefully review the terms of your engagements with each of your advertiser partners, and when in doubt, contact the advertiser directly.

Best Practices

Add value by delivering the consumer

Note

Some advertisers regulate the purchase of keywords based on their name, brands, and trademarks, so you should consult with those advertisers before attempting to acquire search placement on their behalf.

To benefit from an advertiser's Return Day Benefit Policy, you must have delivered the consumer to the advertiser's site. You will be deemed to have delivered a user to an advertiser if, after receiving a clear indication from that user that they are interested in viewing an advertiser's offerings, you direct that user to the relevant page on the advertiser's site.

Examples of this include, but are not limited to:

    • Direct Link to Advertiser Site:
      • Displaying an advertiser's link on your site so when a user clicks on that link they are redirected to the advertiser's site.
    • Direct Link Within Publisher Site/Indirect Link to Advertiser Site: 
      • Displaying the advertiser's link on your site so when a user clicks on that link, they are redirected to another page on your site devoted to that advertiser and, at the same time, a fully visible window displaying the relevant page of the advertiser's site opens over or under your web page.
    • Search Link Within Publisher Site/Indirect Link to Advertiser Site: 
      • Permitting the user to use the search features integrated into your site to conduct a search of your site in order locate an advertiser's offerings and then redirecting the user to or opening a fully visible window displaying the specific advertiser's site as part of the search results. In this example, the user's search query must include some specific reference to the advertiser, like the advertiser's name or its products, as opposed to generic search terms.
    • Search Link to Publisher Site/Indirect Link to Advertiser Site: 
      • Acquiring search placement on third-party search engines on behalf of a specific advertiser so when a user clicks on your listing in the search results, the user is redirected to a page on your site devoted to that advertiser or the advertiser's products and, at the same time, a full-sized window displaying the advertiser's relevant page pops over or under the window containing your page. In this example, the user's search query must include some specific reference to the advertiser, like the advertiser's name or its products, as opposed to generic search terms.

Don't Try to Beat the System

We consider these kinds of business practices deceptive. Rakuten Advertising takes the integrity of its Network very seriously and will terminate you from participation if you are found by us to be gaming or trying to beat the system. By establishing these basic guidelines, we are in no way attempting to discourage you from optimizing and improving the ways you promote the products and services of your advertiser partners. We do want to make sure that you act in an ethical and responsible fashion, with your focus being on adding value to the advertiser's affiliate marketing program. We are serious about maintaining the integrity of the Network and expect you to act with the same values.

Next Steps

We understand that you may have questions or concerns as to whether one of your current or proposed promotional strategies is consistent with these guidelines. If you do, then please do not hesitate to contact Customer Support

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Comments

3 comments
  • I've updated this article to clarify the definition of return days. Hope that's helpful!

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  • Hi Sally, where can i have someone test m website to make sure that i am complying

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  • Hi taiwo adedayo, you can contact our compliance team directly at
    ra-compliance@rakuten.com. Thank you for asking!

    0

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