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55Haitao Drives $150M USD in Affiliate Sales


55Haitao is the go-to destination for Mainland Chinese cross-border shoppers looking to find relevant deals and informative content from top global brands. Since 55Haitao was established in 2011 by Alan Gu, it has become the fastest growing US-based Chinese publisher to target Mainland Chinese cross-border shoppers with over 200 employees located in Los Angeles, Shanghai and Chongqing. They have also become a Top 30 Global Publisher for Rakuten Affiliate Network with over $150 million in affiliate sales in 2015 alone.

55Haitao also provides their customers with the #1 cross-border forum in China, where over 1 million active users share where, how and what to buy overseas. Chinese consumers look to purchase overseas for three

1. Authenticity:
Purchasing through Chinese retailers still presents the risk of buying counterfeit or unsafe products.

2. Price:
Products imported into China are hit with a tax which can make them 2-3x more expensive than in the US or Europe.

3. Breadth of product:
Many retailers view China as a market to unload unsold inventory. By
purchasing cross-border, Chinese consumers access a greater breadth of product for the
brands they love.

55Haitao uses this information to provide their customers with the tools and support necessary to help them make an educated purchasing decision. In addition to their forum and newsletters, 55Haitao also drives awareness for global brands through Chinese social media, mainly Sina Weibo and WeChat.

Download and read the entire case study.


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