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Coupon Cabin

CouponCabin drives $1 billion in sales for merchant partners through affiliate marketing

Download and read the entire case study.

CouponCabin is one of the internet’s leading sources for online savings with more than
3,000 online stores to search through and offering more than 100,000 coupons and deals
for consumers to use. Besides offering a savings of $19 on average per order, CouponCabin
guarantees every coupon and deal making them one of the most accurate and reliable sites for
all your money-saving needs. By working directly with their merchant partners, they can also
provide consumers with exclusive content that cannot be found elsewhere.
Established in 2003, CouponCabin has recently become a savings trifecta by not only providing
consumers with coupon codes, but as of 2014, they now offer product deals and cash back
as well. CouponCabin is on a mission to be the one-stop-shop for all online shopping needs.

MARKETING OBJECTIVES

In order to become the savings powerhouse that it is today, CouponCabin turned to affiliate
marketing with Rakuten Affiliate Network with the intention of creating unique, long-term
partnerships and building their brand awareness among the savings-conscious consumers
of today.

Through affiliate marketing, CouponCabin aimed to:
• Curate an audience and develop the brand to become a go-to resource for online
consumers
• Build direct, profitable relationships with retailers
• Increase engagement and awareness for new product deals and cash back options
• Combine the tools and reporting available through Rakuten Affiliate Network and
CouponCabin to make sure each merchant partnership is mutually beneficial

STRATEGY

CouponCabin utilized Rakuten Affiliate Network’s strong portfolio of quality brands along
with the strong account management team to tackle their marketing goals. Rakuten Affiliate
Network helped to bridge the gap and build relationships with major quality retailers that
were previously inaccessible. By working closely with their account management team, they
were able to begin working with some of the top brands in the industry which not only created
direct and lucrative relationships, but also helped to develop their audience and build
out their company brand.

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