You must SIGN IN (below right) with your publisher account credentials to see all help articles and to make full use of Search. You can log in to your Publisher Account Dashboard here and select "Affiliate". If you are not already registered as a publisher SIGN UP now -- it's free!

Requirements and Recommendations for New Publishers

We are often asked for help in getting started in affiliate marketing. Here are some requirements, recommendations and resources for you if you're just beginning your program.

! Stop and review these affiliate marketing requirements and recommendations before joining the Rakuten Affiliate Network and getting started with your affiliate marketing efforts !

First, it is important to understand that affiliate marketing is NOT a "get rich quick" scheme for "passive income".

It is a marketing channel that, like any other successful business effort, requires time, planning, effort, creativity, commitment, quality, integrity and communication and relationship-building with your advertiser partners and your consumer followers.  If you are not ready with the items below, you may want to wait to apply to join the network. Our Network Quality team screens and monitors publishers to ensure the quality of our Network. If you don't at least meet the minimum requirements below, your publisher account will be terminated. 

At a minimum, you will need:

  • To sign up on the Publisher Registration form, as your primary website information, you will need to include your own live, working (i.e., not under construction) website, blog or customized social media page URL. As an example for a website, you will need to include your own domain, such as, not If you wish to use a social media page, then you will need to have a URL like:, not
  • Content that is original (not content copied from another site, data feed, or other source), of high quality, and that adds value for your visitors. "Google believes that pure, or "thin," affiliate websites do not provide additional value for web users, especially (but not only) if they are part of a program that distributes its content across a network of affiliates. These sites often appear to be cookie-cutter sites or templates the same or similar content replicated within the same site, or across multiple domains or languages. Because a search results page could return several of these sites, all with the same content, thin affiliates create a frustrating user experience. Added value means additional meaningful content or features, such as additional information about price, purchasing location, or product category."*

*From Google Webmasters Support quality guidelines for affiliate programs.

Read the entire quality guidelines for affiliate marketing programs from Google Webmasters Support for more tips and best practices.

There is a two-step process to using affiliate marketing in your business efforts:

1. Join the Rakuten Marketing Affiliate Network.

2. Apply and be approved into each advertiser's affiliate program. After you join the Rakuten Affiliate Network, you will then apply to join the specific advertisers' affiliate programs. Each advertiser has certain criteria that you need to meet in order to be approved into the program. Your website content must also be relevant to the advertiser's products and meet brand guidelines.

Read about the road map to success for new publishers, and some resources to help you get started.

Still have more questions? Use the SUPPORT tab at the top of the page or this link to find the email or phone Customer Support contacts for your location.

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  • Avatar
    Marcos Silva

    Prezados, boa noite, há algumas semanas atrás fiz o meu cadastro e fui aprovado com uma página do facebook, eu tento achar a para pegar os links de anunciante e não consigo. Criei uma outra página recentemente que tem mais a ver com produto da fragrancenet que é o que quero me dedicar e trabalhar, acontece que não consigo pegar nenhum link de nenhum produto com o meu número. Quando cliclo no link que me foi fornecido ... sou direcionado para a página da fragrancenet sem que nada tenha a ver comigo, então fico na dúvida, caso alguém resolva converter fazer alguma compra como eu vou saber que foi através da minha publicação ?
    OBS: Já fui afiliado de outras plataformas e sei mais ou menos como funciona,poderiam me prestar esse esclarecimento p/f

    Aguardo contato
    Grato e
    Marcos Silva

  • Avatar
    SallyAnne - Senior Education Strategist & Customer Success Champion

    Hello Marcos, first I will post your comment here in English:
    "...a few weeks ago I did my registration and I was approved with a facebook page, I try to find to get the advertiser links and I can not. I created another page recently that has more to do with fragrancenet product that is what I want to dedicate and work, it happens that I can not get any link of any product with my number. When I click on the link provided to me...I'm directed to the fragrancenet page without anything to do with me, so I am in doubt, in case someone decides to convert make some purchase as I will know that it was through my publication?...I've been affiliated with other platforms and I know more or less how it works, could you give me this clarification?..."

    You will need to first be approved into the advertiser's program/offer to find affiliate links that will contain your affiliate code. Here's an article about how to find, apply and be approved for an advertiser's offer: Please contact Customer Support for your country if you need further assistance.

  • Avatar
    Valeria Dasilva

    i got approved but i cant get any links

  • Avatar
    SallyAnne - Senior Education Strategist & Customer Success Champion

    Hi Valeria, sorry you're having difficulties. Please contact Customer Support so they can assist you personally.