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November 2016 Rakuten Affiliate Network Newsletter

 

Rakuten Affiliate Network
Publisher Newsletter: November 2016
10 Types of Holiday Content That Holiday Shoppers Will Love
Feature
10 Types of Holiday Content That Holiday Shoppers Will Love

Holiday shopping is a customer's dream when it comes to sales, but with so many different days for sales and offers to choose from, it can go from exciting to overwhelming quickly. This article will teach you the different types of content you can create that holiday shoppers want to see, from evergreen "bargain hunting tips" lists, to notifications on flash sales. Help your visitors enjoy the holidays - and holiday shopping!

Create Great Holiday Content Your Visitors Will Love!»

Also in this issue:
  • Singles' Day: What is it and why you need to be involved
  • What are experts are saying about video content in 2017?
  • Quirky, fun holidays: a great opportunity for marketers and visitors!
  • And more!
 
[Case Study] Secrets to Singles' Day: The Biggest Shopping Day You Need to Know About Case Study
[Case Study] Secrets to Singles' Day: The Biggest Shopping Day You Need to Know About


Black Friday may be the traditional "kick off" to holiday shopping, but just a few weeks before Black Friday an even bigger day for sales takes place. Singles' Day is already bigger than Cyber Monday globally and is rapidly growing in the US. Get the answers to all your Singles' Day questions in this case study!

Get Your Singles' Day Questions Answered! »
 
How to Work with Advertiser to Help Them Build Their Brand Awareness Feature
Helping Advertisers Build Their Brand Awareness


You already know that you use your affiliate partnerships to help advertisers build brand awareness and loyalty, but do you have a plan to do so? Discover how to help your advertisers build recognition with your visitors and turn them into loyal customers in this column!

Help Your Advertisers Build Brand Recognition with Your Visitors! »
 
Why Unique, Fun Holidays Are Absolutely Critical in Affiliate Marketing Casual Friday
Why Unique, Fun Holidays Are Absolutely Critical in Affiliate Marketing


No matter what day it is, it's a holiday for someone. Made up holidays have taken off, and this column explores why your customers love these quirky, playful celebrations - and how you can leverage these holidays to convert visitors into customers.

Get the Run Down on Fun Holidays! »
 
The High Value of Video Content in 2017 Industry Insights
The High Value of Video Content in 2017


Experts are saying that 2017 will be a critical year for video content as more customers continue to embrace this medium. In this edition of Industry Insights we took a closer look at why video will be so important to your content publishing strategy, as well as examine the shopping habits of bargain hunters to help you better reach them!

Discover How Video Content Will Factor into Content Publishing in 2017! »
 
Get Prepared: Strategies Advertisers Will Take for Holiday Offers In Case You Missed it...
Get Prepared: Strategies Advertisers Will Leverage for Holiday Offers


Knowing what your advertiser partners are going to be offering is key, but understanding how their deals are designed can help you create publishing strategies necessary for success. This case study examines five expert methods to building a holiday deal that customers love, and you'll learn what your advertiser partners are looking to accomplish so you can be ready with strategies of your own!

Learn Expert Insights on Understanding Offers and Optimize Your Publishing Efforts! »
 
Throwback Thursday: Succeeding with Luxury Brands in Affiliate Marketing Throwback Thursday
Throwback Thursday: Succeeding with Luxury Brands in Affiliate Marketing


One thing that Singles' Day shoppers absolutely love is great deals on Luxury Brands (there's a reason it's called the "Cyber Monday for Luxury Brands" after all!). To help you build your Singles' Day publishing strategies, we dug up our expert case study on how Luxury Brands work with publishers to succeed in affiliate! Refresh yourself on the strategies for success that publishers can leverage, just in time for Singles' Day!

Refresh Yourself on Winning Affiliate Strategies for Luxury Brands! »
 
[SPECIAL FEATURE] Look to Thanksgiving Dinner for Holiday Shopping Trends Marketing Land Special Feature
[SPECIAL FEATURE] Look to Thanksgiving Dinner for Holiday Shopping Trends


Adam Weiss, the General Manager for the Rakuten Affiliate Network, recently shared his industry expertise on the different types of holiday shoppers that we all see during the holidays and how you can grab their attention during the busiest time of the year.

Get Adam Weiss' Expert Strategies on Holiday Shoppers! »
 
How Brands are Benefiting From Mobile-First and Social Influence UK Update
Global Communication  How Brands are Benefiting From Mobile-First and Social Influence


Technology is evolving at an astonishing pace, and customers are having more holistic shopping experiences. This means brands have the opportunity to reach customers at just the right moment, but they need to be ready to do so.

Read More »
 
The Facebook Measurement Divide AU Update
Global Communication  The Facebook Measurement Divide


The latest Rakuten Marketing Insights Report has revealed that marketers relying solely on third-party analytics platforms are not realising all earned Facebook revenue and potentially missing as much as US$4.7 million annually in attributable revenue.

Read More »
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In Case you Missed It!
Top Articles from October
Will 2017 be the Year Virtual Reality Marketing Starts to Take Off?
Read More »

How Personalization Successfully Drives Affiliate Marketing
Read More »

Publisher Network Trends: The Q4 Publisher Strategy Push!
Read More »
 
Help Center Resources
Holiday Planning Guide
Read More »

Downloadable Promotional Planning Calendar

Download Now »

Free Webinar: Merchandiser Product Data Feed Tutorial
November 16 at 1:30 PM EST
Register Now »

[Webinar On Demand] Holiday Prep 2016
Watch Now »
 

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